This year marks a decade since the Holly Powder brand first appeared at industry trade shows dedicated to gastronomy and the HoReCa sector. Since then, as a producer of coating mixes, we have prepared a trade stand for our customers dozens of times. We have been present at the largest gastronomic trade shows in Poland and abroad.
Why is taking part in trade shows so important to us? Why do customers enjoy visiting us so much? Find out what the Holly Powder coating mix manufacturer can offer you when meeting you at a trade event.
EuroGastro Trade Show, Warsaw 2025
Trade shows – an industry event worth attending
Is it worth taking part in trade shows? Of course! Industry fairs are both a meeting place for business partners, producers and customers, and an opportunity to discover current trends.
Therefore, whether you are considering participating as an exhibitor or as a visitor, attending trade shows will certainly be beneficial for you – in many different ways
Holly Powder at EuroGastro in Warsaw, 2025
Holly Powder at industry trade fairs
Since 2015, the Holly Powder brand has been present at gastronomic, franchise and HoReCa trade shows both in Poland and abroad. Customers have been able to meet us at events such as EuroGastro in Warsaw, Polagra Gastro in Poznań, HoReCa Gastro Food in Kraków and Food To Go in Gdańsk.
We have also taken part in international fairs, including Intergastra in Stuttgart, Internorga in Hamburg and Salima in Brno.
Every trip has been important and inspiring for us. Each one has contributed to our development. In which areas?
Holly Powder stand at the Gastro Hotel Trade Show in Kołobrzeg, 2015
Industry trade shows – you build your stand, your brand awareness and… relationships
Travelling to a trade show always requires proper preparation. It is important to plan what the stand should look like, how to present the products, and how to prepare the team so that every customer has the opportunity to ask questions and get to know the products.
Presenting new items and direct sales are extremely important, but for us one aspect matters above all – direct contact with the customer.
Cartel Foods at the Food To Go Trade Show in Gdańsk, 2016
The Holly Powder stand at gastronomic trade shows
At the Cartel Foods stand, you will find all Holly Powder products (coating mixes, marinades, seasonings for fish and chips, food packaging) as well as products from our other brands: Lykke and HMDrinks. This allows you to explore our full range.
Another advantage of visiting our stand is the opportunity to taste our products and see how they are used in practice.
Would you like to meet the people behind the solution that enables you to serve breaded chicken just like in an iconic American restaurant? Here you have that chance!
Conversations with customers during the gastronomic trade show, Warsaw 2025
Gastronomic trade shows – invaluable contact with customers
What determines business growth? In our opinion, the key factor is precisely contact with the customer. This is why an extremely important part of trade shows is the opportunity to meet our customers – both those who have been working with us for years and those who are only just discovering our offer.
During the fairs, we held hundreds of inspiring conversations with customers. We were able to learn your opinions about our products, hear your stories, and provide both substantive and practical support. This enables us to meet customer needs, better fulfil expectations and constantly improve our offer so that it becomes an effective answer to the challenges faced by our customers.
Holly Powder breaded chicken was a hit every single time! Warsaw 2025
Customer opinions – the reason trade shows are worth attending
For every producer, customer opinions are extremely important. Those expressed spontaneously, directly at trade shows, are priceless to us.
Firstly, they allow us to learn what you really think about our products.
When we hear comments like:
“Wow, this coating is excellent” or “I’ve eaten breaded chicken many times, but none has ever tasted as good as this,”
we know that our products meet our customers’ expectations.
But it is not only us – the producers – who value the opportunity to meet. You have repeatedly shown that this is also a valuable experience for you.
Food To Go Trade Show, Gdańsk 2017
Breading with Holly Powder is really simple!
We asked customers and visitors to our stand for their opinions about Holly Powder and whether our presence at the trade show mattered to them.
“We didn’t know that a ready-made chicken coating existed. Until now, we thought that the crispy structure came from adding cornflakes. And such a surprise! It’s incredible how craggy this coating is!”
Agata and Jakub, beginner foodservice operators from Kielce
“I have been using Holly Powder products for quite some time, often ordering them by phone from Gosia. Today I was able to thank her in person. Thanks to Gosia, my orders are always on time!”
Krzysztof from Radom, owner of a breaded chicken venue.
Cartel Foods at the Intergastra Trade Show, Stuttgart 2017
Holly Powder can be inspiring!
Participating in trade shows also allows us to gain industry knowledge, learn about trends and find inspiration. Our customers gladly shared their insights with us.
“I didn’t think that preparing KFC-style breaded chicken could be so easy! It is a huge convenience and speeds up kitchen work.”
Joanna, owner of a burger restaurant near Wrocław
“I was looking for menu ideas and found a lot of inspiration here. You can serve strips in a bucket, but also in the form of a burger or wrap. A great idea – I will definitely use it.”
Paweł from Tarnów, food truck owner.
Holly Powder at the EuroGastro Trade Show, 2025
What are trade shows for?
Participating in industry trade shows can bring many benefits – both for exhibitors and for visitors.
| Purpose/Benefit | Description |
| Building relationships | The opportunity to establish and maintain business relationships with clients and partners |
| Establishing new contacts | Acquiring new customers and business contacts |
| Increasing product sales | Presenting the offer and conducting direct sales during the event |
| Brand recognition | Strengthening brand awareness among trade show participants |
| Exchanging experiences and opinions | Learning customer opinions and exchanging experiences with other attendees |
| Discovering new solutions | Becoming familiar with the latest trends and innovations in the industry |
| Evaluating the solutions already in use | Assessing the effectiveness and usefulness of current methods and technologies |
| Direct contact | The opportunity to meet and speak with clients and partners in person |
If you are wondering what trade shows are really for – in our view, they exist so that we can meet. So that we can get to know one another and talk. So that we can listen to each other.
When visiting gastronomic trade shows, check where you can find the Holly Powder stand.
We’ll be waiting for you!
